BSc Honours

Level 2 Diploma in Social Media and Marketing

Course information

Course delivery:

Classroom based

Course duration?

3 Month(s)

More course information

Want to know how to make content for your followers but stuck on how to make your content look professional? Then this course is for you.

Social media is a hugely expanding business area whereby both individuals and businesses are netting millions of pounds of income. The course is designed to help you focus on creating engaging content for your own channels which will hopefully increase your followers and put you in a strong position to gain employment within this sector.

Realistically, being the next Alfie Deyes or Zoella is unlikely to happen, however, being able to understand how to maximise your audiences and utilise video, audio and page layout skills will enable you to gain employment with a company or business so that they can actively promote their products.

Along with developing your production skills, you will also be introduced to the world of Google Analytics and Google AdWords which will give you an understanding of who your audience is and how to increase traffic to your sites.

As part of the course there will be an expectation that you have set up your own channel/platform and already have some followers. After a year on this course we would hope that those followers increase dramatically.

What will I study?

The units you will study are likely to include:

Specialist Units:
ƒ?›Introduction to creative media methods and skills
ƒ?›Introduction to production techniques in creative media
ƒ?›Understanding an audience in creative media production
ƒ?›Contextual research for creative media production
ƒ?›Exploring audio production and technology
ƒ?›Exploring visual production and technology
ƒ?›Exploring interactive media production and technology
ƒ?›Personal project and presentation in creative media production

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