This is a new Media option delivered as a reaction to the growing creative industries and their cultural influence upon popular culture. This particular pathway will suit students wishing to pursue interests and career prospects in the 'online' digital environment as well as more technology-based solutions within the creative industries. The Cambridge Technicals are a new generation of vocational courses developed through the exam board OCR's links with the University of Cambridge. They are aimed at people who enjoy learning in a practical, work-related way and have been designed to provide high quality, industry recognised qualifications that acknowledge skills, knowledge and understanding of the sector, together with the settings, job roles, principles and values involved.